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Creating a Lifetime

wiz1Creating a lifetime

Personal and professional plans require a lot of investigation, inner and outer, in order to craft them with some order. They can be small or large, depending on the person’s ability to create a vision for their life and/or work. Sometimes the two become one through creating deliberately. I’ve admittedly had a very large vision. I’m sure some might even believe it to be a bit incredulous.

I founded a company back in January of 1988 to encourage growth and maturation of business and spiritual principles into something beyond both. I hoped that someday Be The Dream would be synonymous with the ability to put people, places and things together with a capacity to change the world, facilitating harmony among people and planet as a result. I wrote the following for a class in my degree program at the University of Phoenix. Yes, I AM a PHOENIX!

Personal Leadership Development Plan

Zen Benefiel
LDR 510
University of Phoenix
October 13, 2003
Instructor: Ted Szaniawski

Personal Leadership Development Plan

A visionary creates paradigm shifts in organizations as a change agent. Creating an organization and a plan to address systemic problems in how disenfranchised adults and youth are treated is a great challenge. Charismatic and transformative leadership styles empower a visionary to paint the picture that allows others to see the vision, embrace the mission, and achieve the goal. The environment of change affects the youth and the adults transform as a natural part of the process. Spectrum Academy is a practical beginning in creating a model community designed to engage mind, body, and spirit in a demonstration of holistic education; learning how to work together in new ways. These new ways include the development of sustainable living and working environments that produce future thinking individuals who contribute to the paradigm shift from competitive patterns to collaborative processes, which results in the demonstration of a better living awareness. The following addresses personal leadership plans.

Career Goals:

Create non-profit educational/leadership organization

  • Spectrum Academy development and implementation

Create for-profit educational/leadership consulting company

  • Change agents for hire – small and medium sized businesses

Create and deliver a paradigm shift in patterns of practice:

  • Residential Treatment Center
  • Charter School
  • Community Technology Center w/ data storage and delivery system

Obtain Doctorate in Community/Educational Systems Development and Instruction

  • Facilitate creation and development of a model educational village/community

Become recognized leader in Community, Education, and Treatment Systems Reform

  • Consult for development of similar communities worldwide
  • Featured speaker at conferences and symposiums worldwide

Action Plan

3 – 6 Months:

Research doctoral programs, locations, and funding

Design and get approval for doctoral program

Acquire funding for doctoral research and development

Enroll in the perfect program with funding for research

Teach upper level college classes using accumulated skills set

Expand existing Be The Dream website

  • Reach 3,000 new visitors per month with 15% return visitors
  • Generate $1,000 to $2,000 revenue from affiliates/product sales
  • Receive 150 to 200 new reciprocal link partners

6 – 12 Months

Develop spectacular multi-media presentation about Spectrum Academy

  • Submit and receive grants for start up of $500,000

Complete and submit community technology center grant application

  • Acquire matching funds required for CTC grant
  • Receive $300,000 to $500,000 CTC start-up grant

Create/hire initial leadership team for Spectrum Academy

  • Craft an architectural design plan
  • Complete educational and treatment program templates
    • Acquire treatment center certification from State of Arizona
    • Acquire charter from State Board of Charter Schools
  • Create policies and procedures for organizational plan

Expand existing Be The Dream website

  • Reach 5,000 new visitors per month with 15% return visitors
  • Generate $2,000 to $5,000 revenue from affiliates/product sales
  • Receive 250 to 500 new reciprocal link partners

1 – 3 Years

Complete Doctoral Program

Open small-scale Spectrum Academy within Phoenix Metro area

  • Serve 75 – 150 students with 20 – 30 from RTC

Complete construction on initial facility for Spectrum Academy

  • 500 to 750 student capacity with 100-bed RTC

Develop CTC/data center business to $50,000/month gross revenue

Expand existing Be The Dream website

  • Reach 5,000 new visitors per month with 15% return visitors
  • Generate $5,000 to $10,000 revenue from affiliates/product sales
  • Receive 500 to 1000 new reciprocal link partners

3 – 5 year

Spectrum Academy in full operation

  • Reach peak capacity in year 5

6 -12 satellite sites in process of development

$100,000/per month CTC gross revenues

Expand existing Be The Dream website

  • Reach 10,000 new visitors per month with 15% return visitors
  • Generate $10,000 to $20,000 revenue from affiliates/product sales
  • Receive 1,000 to 2,000 new reciprocal link partners

Brief Narrative & Overview of Plan

The condensed version of the Plan includes several areas of focus. Personal leadership development continues through a doctoral program, receiving funding for Spectrum Academy, building an empowered ‘Dream Team’ for Spectrum Academy and Genesis II, and webmeistery for the continued development of the Be The Dream web presence. Notoriety within the fields of education, youth treatment programs, and community development comes through persistent determination in delivery of results and networking throughout the spectrum of organizations that concern themselves with empowering youth and developing future sustainable communities.

Initial Do Diligence

Do diligence to date includes acquiring a Master of Business Administration focusing on business development and project management, secondary teaching certification through the University of Phoenix, and now completion of a Master of Arts in Organizational Management. Articles of Incorporation for Be The Dream, as a 501 (c) (3) corporation, are written and ready to submit. The intention is to use the organization to develop and implement strategies for paradigm shifts in the application of ecological, psycho-spiritual, and scientific technology through development of model communities that reflect the practice. Spectrum Academy’s business plan, as the initial project, needs final edit and revision using feedback from multiple sources.

Using the collective expertise and knowledge base of the partnership, marketing project and organizational consulting services fulfill the need to share and the passion felt toward personal involvement in the process of education and nurturing others. Contract work for various municipalities topcollegepapers.net, directly and through subcontracts, is sought currently. Further do diligence includes continued research and development of leadership qualities and an information data base of pertinent people and processes in the various industries associated with the target market. Organizing and obtaining a doctoral candidacy that develops the strategic and structural objectives of Spectrum Academy and the Genesis II communities, also on the agenda, begins after completion of the MAOM.

Web Presence and Presentation

Facilitation of this creation requires a state-of-the-art presentation package that features elements to address an array of audience preferences. A PowerPoint presentation, developed during the MAOM program, needs completion and test marketing, final edit and publishing as the next benchmark for Spectrum and Genesis II.

Website development helps the global recognition of leadership in collaborative alliance development. A monthly Be The Dream Newsletter, with approximately 300 readers, began in November, 2002. As a self-taught webmeister, continual website development fine tunes the message and resources available via the Web, utilizing a global audience. The month of September, 2003 marked the 2,000 visitor per month level, with roughly 12% return visitors. Just under 75% of the new visitors stay less than a minute.

The target market generally remains from 5 to over an hour, 6% of the visitors stay 5-15 minutes, 11% 2-5 minutes, and 3% longer than 15. The goal is to reach a 15% 5-15 minute stay, and/or increase visitors to 5,000 per month in the next 12 months. This is achieved through developing reciprocal link partners, search engine keyword marketing, submission to website search engine databases, and personal contacts through networking efforts.

Already a leader in some circles, it is important to establish credibility throughout the globe via the Internet, organizational, and personal references. Invitations exist to several gatherings and symposiums around the globe. Sponsorships are necessary to meet the financial requirements of travel and accommodations for these events. Proposals in development are marketed to specific organizations and philanthropists to acquire the necessary funding for two, as my partner, Robin Engel, is the official button pusher and co-presenter of the plan. Continual negotiations and resolutions are necessary in partnership, which is why the union of lifestyle and living empowers the personal and professional development required to be successful in this venture of vision, mission, insight, and magic.

Non-Profit Organization

Be The Dream, a soon to be 501 (c) (3) non profit corporation, serves as the foundation and organizational leadership for the development and expansion of Spectrum Academy and the Genesis II communities. Register initially in January, 1988, Be The Dream began as a small consultancy for ‘new age’ and metaphysically or spiritually oriented businesses and organizations. Adjusting to the growing needs of community development, addressing the disenfranchised youth first, is a natural evolution of the integrity, concern for accountability and responsibility, and proactive energy that drives the new living awareness of Culture Creatives and concerned planetary citizens. Making this process practical and pragmatic is a core competency of Be The Dream and its charismatic and transformational leadership team.

The launch of Be The Dream as a non-profit makes a larger scope of funding resources available to access. Grant writing skills, currently developing, forces the focus toward the simple and practical communication of vision, mission, and organizational plan for accomplishment. Further refining research into a well-crafted plan includes specific communication plans, financial projections and requirements, organizational goals, project plans, process and procedures to achieve the mission of the vision conceived by the Co-Directors of Be The Dream. Applying the skills set acquired to date is most challenging and exciting for the partnership, individually and collectively.

For Profit Directions

Part of the missing pieces of a better picture includes the bridging of non-profit and for profit worlds. Spectrum Academy, sponsored by the non-profit Be The Dream, includes three business units, a charter school, residential treatment center, and community technology center. Intrinsic to the nature of education and treatment, the non-profit status is important. These institutions do not produce revenue; they prepare the way for productive citizenry. The CTC, however, is expanded to include a data center for collection, storage, and distribution of various educational software packages normally overwhelming the cost of education in charter schools, community colleges, and correctional institutions.

Acquiring authorized site licensing from software authors and development companies greatly reduces the costs to the Association of Charter Schools, in Arizona and across the U.S., through the intranet access capacity. The win/win is created with the producers/manufacturers of the products through a percentage of revenue being shared with each, increasing their potential customer base as well. The projected revenues from this venture support the charter school and residential treatment program.

Meeting the above demands requires continual professional development and understanding in information technology systems, resource integration methodologies, and mastery of business administration and organizational development skills. Educationally, the MBA and MAOM degrees help integrate experiential and theoretical models. The background and education to date empowers exploring new territory in the functional development of youth and adult relationships, academic and treatment programs, and business unit creation for community advancement. Further use of systems-thinking, learning organization, and supply chain management theories help to create a deeper sense of solidity as the organization develops. This opportunity presents a variety of virtuous endeavors that will attract many and require the best of management practices to be used by the leadership.

Industry Notoriety

Increasing notoriety establishes a greater ability to connect the dots of collaborative alliances throughout the immediate area, in regard to Spectrum Academy, and globally in regard to the evolution of Genesis II. Published authors/academians seem to garner the most attention through industry symposiums, etc. Establishment in any arena generally requires a Ph.D. level academic tenure as well as 15 to 20 years in the field. The time in the field prepares the way for practical dissertations, problem-solving, and rooting oneself in the industry, or industries as the case may be. In this new millennium, there are seeming voluminous requirements to meet.

To begin the doctoral program search is the next professional development step. There are several options to this journey. The best for this writer includes the ability to design a program that fits the high-level organizational view while crafting the front-line approach to actualizing the vision of Be The Dream, Spectrum Academy, and Genesis II. Integrating education, community development, treatment systems, and leadership philosophies into a single program is a must. Writing this process is a monumental task and worthy of the doctoral plunge. The Web presence being developed benefits this process as well, with some invitations to speak at various events already received via this medium. The goal is to complete the doctoral program in 3 years, while traveling to speak at these various events to continue the networking of our plan and its benefits to society.

Conclusion

Setting realistic goals and objectives has been difficult to achieve since the first inclination of life purpose came as a teenager. As profound as the experience was, the practical path still had to be achieved in order to make [it] real. Nearly 30 years later, the dream is still alive and well in process toward manifestation in some very real ways. A natural charismatic and transformational leadership style embraces the changes people make while searching for their own anchor in this world. This is also a natural part of the process the writer has engaged in his flair for change agentry, creating a personal and professional plan to pummel the paradigm paralysis regarding disenfranchised youth and adults. Our world is on the brink of massive change and this one has a passion for being on the front line. The challenge is to always be vigilant of the vividness that can be created through communication and openness of purpose, which shows up as the vision and mission of the organizational development for Be The Dream, Spectrum Academy, and Genesis II.

Update

After nearly a decade and a half, many things have changed and transformed, but the basic plan is still under way. Since that time, I’ve had the opportunity and accepted the challenge of compiling and presenting several other avenues for expanding and supporting the original plan for creating a movement toward harmony among people and planet through becoming a possibilities coagulator, putting people, places and things together both in reality and virtually, providing some foundation and models for future developments. The following chart illustrations the activity in rough form.

Now that Social Media has entered the fray, the opportunities and perturbations continue to manifest nearly beyond my ability to keep up with them. The new methods for communicating across the world and into individual environments are daunting as well as magnificent. I only hope that some assemblage of folks begins to take place soon or I’m really going to have to learn how to clone myself or go on a couple hours sleep a night.

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